You've invested in your employees. Advertising a post, shortlisting, interviewing and training people costs time and resources, on top of the wage that you're paying. You want to get a...
Used-vehicle sales typically spike in spring and taper off throughout the rest of the year. With the start of school and the end of summer, new-vehicle summer sales drives are...
This Week on CBTNews.com - Friday, August 24th, 2018:
The Evolution of On-Lot Shopping – Larry Dorfman
The role of the salesperson on the floor has changed over the years and now...
Car subscriptions are one of the hottest trends automakers are currently jumping on, but red tape might prove to be a significant stumbling block for many going forward.
Subscription programs...
I’m pretty sure every dealer reading this article wants their salespeople to close a higher percentage of the prospects they encounter. To help achieve this, your dealership spends thousands of...
With a penchant for politics, Cody Lusk has been an ideal fit for his role as President and CEO of American International Automobile Dealers Association (AIADA).
Before joining AIADA, he spent...
In order for you to have the most productive and effective staff, you need to understand the psychology behind praising others for a job well done. Appreciation and praise are...
From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car. The idea of cars driving us...
Communicating with the online customer should be no different than when they’re in the showroom.
There. Done. Period. I can stop writing now.
But in reality, I can’t because for some reason...
CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with attracting and selling to female car...