If you’ve been browsing almost any industry online in the past few years, you’ve encountered live chat widgets. They typically pop up in the lower right corner of your screen...
The first step in the car-buying journey today is not a physical one, but a digital one. Customers typically spend the bulk of the process online, and the first place...
On today’s show, we’re pleased to welcome back David Kain, auto industry expert, owner of Kain Automotive, and host of Kain and Company right here on CBT News.
VIDEO TRANSCRIPT:
Jim Fitzpatrick:...
Meetings. Love them or hate them, they are a necessary evil in any business. Dealerships are not immune, and most meetings seem to revolve around the sales staff every week,...
On today’s show, we’re pleased to welcome back Glenn Pasch, auto marketing expert, industry thought leader, and CEO of PCG Digital. Glenn is no stranger to CBT News and always...
Just like most fields, sales is an endlessly evolving industry that has seen many different methods throughout the years. Customers oftentimes seem unpredictable and salespeople are unsure what approach to...
Environmental concerns are on the rise. Going green is not just a fad for environmentalists any more. Most of the general population now recognizes the need to take better care...
Your dealership is a sum of its parts, and these parts are every member of your team. The success of your dealership doesn’t just rest on your marketing plan or...
There is no doubt that most people struggle with time management regardless what industry they work in. As the phrase goes, “so much to do, so little time.” Although our...
As Bob Dylan famously put it, "The times they are a-changin." While once customer communication was a reasonably straightforward affair, today, every interaction along the car-buying journey brings with it...