Most people are uncomfortable initiating a big purchase, especially a car. No matter how much research they've done before coming to your lot, most customers are shy to start, afraid...
EASTON — From the beginning, it was a match made in Ford heaven.
At the end of 2019, following a strong December run, Preston Ford — a Ford dealership nestled just...
On today’s show, we’re pleased to welcome back Brian Finkelmeyer, Senior Director of Conquest for vAuto, an innovative solutions company for your dealership’s new and used vehicle operations. Visit booth...
Much has been made of working with Millennials in the F&I office. Hundreds of articles and blogs analyze the most effective ways to engage and sell to them. But many...
On today’s show, we’re pleased to welcome back Tim Cox, Senior vice president of Sales and Co-Founder at CarNow, one of the country’s leaders in automotive retailing solutions. In this...
On today's show, we're pleased to welcome Mr. Tom Murphy. Tom is an automotive industry veteran of nearly 35 years. Like many, he began pounding the pavement and working his...
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers.
Imagine if you knew every household...
Wait time is a perceptual thing. Depending on many factors, time can either stretch or contract. When creating your dealership’s waiting room, you want to make customers feel like time...
Many businesses today can agree that placing a focal point on the customer is imperative for business success and can easily be a core value of a company’s culture. But...