Getting people in and out of the showroom in less than an hour. To the dismay of potential car shoppers, that process is easier said than done for some of the dealerships they visit.
But you have to give dealers an “A” for effort for trying to accomplish that feat. Few can say they’ve actually gotten shoppers out in less than an hour, including Sonic Automotive Group.
In my exclusive interview with Jeff Dyke (Executive Vice President of Operations with Sonic Automotive Group) he not only told me how sonic has accomplished the One-Sonic-One Experience initiative since its roll out two years ago…but he also addressed inventory levels, new car dealerships, fixed ops and how technology is changing the way dealers sell vehicles.
