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EV startup Harbinger will debut next week at the Detroit Auto Show

Visitors to the Detroit Auto Show will get the chance to meet the new EV startup company, Harbinger Motors Inc. The California-based startup will be one of a few mobility companies scheduled for a press conference during the auto show’s media day on September 14.

Harbinger Motors will produce medium-duty EVs that focus on fleet customers, with an initial product line that includes electric stripped chassis and cab chassis designed for Class 4 to Class 7 vehicles. A select group of customers will get to pilot a set of vehicles by late next year, and the company has plans to launch volume production at an unspecified location in Michigan by 2024.

Harbinger CEO John Harris by Jack Schroeder

In an interview on Wednesday, CEO John Harris said the company chose the North American International Auto Show because “we really wanted to highlight that this is a vertically integrated, clean slate platform and we think that the most meaningful reveals of those products in that last 50 years have generally been in Detroit.”

The startup features a group of leaders, including Harris, with backgrounds in other electric vehicle startups. Harris previously worked for Faraday Future and Xos Trucks. The company’s Chief Technology Officer, Phillip Weicker, is the former Co-founder and Head of Powertrain at Canoo and worked for Faraday Future. Chief operating officer Will Eberts has former experience with Anduril Industries, Canoo, and Faraday Future.

Harbinger Motors has developed a proprietary eAxle that combines the motor, inverter, and gearbox as an integrated unit designed to improve energy efficiency. An alpha vehicle and bare chassis will be on display at the Detroit Auto Show.

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