What dealerships need to do differently to move more pre-owned, CPO and off-brand vehicles
Used cars are completely unique, there is limited OEM marketing support and, sometimes, they’re completely off brand to your dealership.
So how can you market these high-margin vehicles effectively and increase your bottom line?
Join Ian Cruickshank, university educator and VP of Sales and Marketing at Speed Shift Media and learn how to increase your bottom line by connecting in-market car buyers to your pre-owned inventory.
- Why your new car marketing doesn’t work well on pre-owned vehicles
- What new car marketing techniques to avoid when promoting your pre-owned inventory
- What new techniques you should be using to increase used car sales
- How these techniques can easily translate for use in new car marketing