spot_img
spot_img

Dealerships should hire more female salespeople

To the Editor:

When I think of buying or leasing a new vehicle, I imagine showing up to a dealership and being approached by one or more male salespeople hoping they can successfully sell me before I leave the lot. I read the article 10 best practices to hire and retain female employees at your car dealership which says that diversity leads to stronger business results, so why aren’t dealerships trying to hire more women for sales?

I am a female, but I am not a so-called “activist” and I’m not going to picket about gender equality in the workplace, but hiring more women might be beneficial for dealerships. It’s no secret that consumers – especially females – don’t trust car salespeople, but female customers might be more comfortable with a female salesperson, like girl code.

Also, like it or not, women may even be slightly better at sales than men. Women are known to listen much more than men, and are more empathetic. One of my friends works in sales in a male-dominated industry and she works extra hard because women are now more determined to succeed. Dealerships should push for more female employees, what do they have to lose?

Kim Holland


Did you enjoy this Letter to the Editor? Submit yours here today, connect with us at newsroom@cbtnews.com, or leave a comment below.

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

dealers

spot_img
CBT News
CBT News
For over 10 years, CBT News has been informing and helping automotive retail professionals grow their businesses and thrive in their careers through an awarding-winning, on-demand streaming platform. With exclusive interviews featuring the biggest names in the industry, daily newscasts, up-to-date market data, and exclusive articles covering the latest trends, CBT News is your #1 source for auto industry news and content.

Related Articles

spot_img

Latest Articles

From our Publishing Partners