Daily Newscast: Big data + targeted marketing = your next buyer | What vehicles are Millennials buying? | Are sub-prime auto loans a cause for concern? | 7 Things Great Bosses Tell Their Employees

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On today’s CBT Newscast for Tuesday April 25, 2017: 

Big data + targeted marketing = your next buyer
Big data has been taking center stage in the future of retail marketing but can this predictive analysis be used to find your next car buyer? Andy Gilman, VP Sales and Marketing for automotiveMastermind thinks so. At the recent J.D. Power forum in New York, Joe caught up with Andy to find out what exactly automotiveMastermind does for dealers and how they can not only predict who your next car buyer will be, but also personally engage with them for you. Watch Now

7 Things Great Bosses Tell Their Employees Every Single Day
Keeping employees motivated can be one of the hardest parts of a managers job. Motivated employees often equals efficiency, lower turnover, a happier workplace and better profits. You can use these 5 phases suggested by Inc.com to keep your staff around longer. Read More

Are sub-prime auto loans a cause for concern?
In this video from Bloomberg, Conor Sen shares his thoughts on sub-prime auto loans and how they will affect the over-all health of the economy. Conor maintains a positive perspective but does believe the auto industry did get ahead of themselves saying auto producers and dealers “over produced now are going to suffer for a bit”. This will result in lower sales and lower prices but this is “something that the economy should be able to handle pretty easily”. Watch Now

What vehicles are Millennials buying? Crossovers, just like everyone else.
Whether it’s hot performance models or practical small crossovers, executives gathered here for the big auto show are staking their company’s future on a crucial target: Millennials. The New York Auto Show is brimming this year with vehicles developed with younger buyers in mind. Even if that age group can’t afford the pricier cars yet, it’s all about where the market is headed. “They are the biggest generation in terms of buying power,” said Jessica Caldwell, senior analyst for Edmunds.com, the online car buying site. Here is what companies are doing to lure them… Read More

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