Today on CBTNews.com – Monday, October 22nd, 2018:
Increase Profits By Reducing Your Recon Timeline – Dennis McGinn
CBT News welcomes Dennis McGinn, Founder and CEO of Rapid Recon. During this segment, Jim and Dennis discuss the benefits of software designed for calibrating reconditioning efficiency. Dealers are always looking to cut down on the time it takes to move inventory, especially used cars that need reconditioning. Without a system in place to monitor the reconditioning process, it takes an average of 8 to 10 days to have a used car ready for purchase from the time it arrives on the lot. Dennis believes a system like Rapid Recon can cut that time in half. Watch Now
Chris Saraceno: The Theory of Five and Why People and Passion Power Your Business
It’s a steamy Friday afternoon in mid-September and Chris Saraceno has just returned from giving a presentation to over 600 students and faculty members at Holy Trinity School in Melbourne, Florida. The focus of his speech was about surrounding yourself with the right people and based on the pillars of his best-selling book, “The Theory of 5.” Because it’s the last day of the working week and in the drowsy afternoon slump of the 2:30 p.m. hour, you might expect for Saraceno to sound tired, drained or disconnected. Instead, he’s energetic, engaging and eager to talk about his passion for the retail automotive business and what he continues to see as the industry’s number one driver: People. Read More
What is Your Customer Data Worth?
Today, most dealers spend heavily on purchased media—both traditional and digital—not because they want to, but because they have no other way to reach consumers. Imagine if you knew every household in your primary market area (PMA). If you knew how to contact them, their media preferences and their vehicle and service needs, you would never have to purchase another television or radio ad again. You would simply engage in ongoing, meaningful dialogue with the few thousand households that drive your profits. The fact is, the data you have in your customer database right now is more valuable than your real estate or your inventory. Read More