On today’s CBT Newscast for Thursday, March 15th, 2018:
Does Your CRM Support a Seamless Online to In-Store Transition?
There are variations of what a strong digital retail dealership could look like. Bill Wittenmyer, Partner at Elead1one and knowledgeable resource on auto retail, expands on the appeal of digital retailing and how the transition from online shopping to an in-store transaction should be effortless. Watch Now
Trump Reiterates His Threats to Levy German Automakers
If you don’t think tariffs impact your dealership and could potentially raise the price of new vehicles for customers, you’ve already seen the Trump Administration sign proclamations. In a recent stump speech in Pennsylvania, President Trump reiterated his threat to levy more taxes, including on German carmakers. Watch Now
What Percentage of Visitors to Your Website are New Leads?
New data from thousands of consumer profiles studied by the PERQ Car Buyer Insights Report for 2018 offers evidence that the majority of visitors to dealership websites are hot new prospects who need to be guided into conversion. the report defies the conventional wisdom that most dealership website visitors are existing customers. Read More