Today on CBTNews.com – Tuesday, June 4th, 2019:
How to Help Your Team Set and Achieve Their Goals Year After Year – Glenn Pasch, CEO of PCG Digital
Comfort and complacency are the dealership’s worst enemies, and customers are quick to move on to competitors who meet their changing needs. That’s why continuous improvement in all dealership departments is crucial in order to achieve long-term success. Here to discuss some effective ways managers can help their teams set and achieve their goals year after year, is Glenn Pasch, auto marketing expert, and CEO of PCG Digital. Watch Now
How to Run a Successful Dealership Rental Program
Making the decision to open a rental agency at your dealership is a huge commitment. There seems to be a lot of risk involved. Tales abound of dealership rental agencies that have crashed and burned. While nothing is a sure bet, the risk of starting a rental department can be mitigated with a solid strategy and proper planning. Here are some points to consider that will help you succeed in starting a rental agency within your dealership. Read More
Customers Say “No More Haggling” When it Comes to Price
If you talked to everyone who came into a traditional dealership and asked if they were dreading a specific aspect of the car-buying process, chances are a common answer would be “negotiating on the price.” Dealerships are well aware of this, and many are starting to implement an entirely different sales method. Also called the “no-haggle” price model, the one-price selling model aims to completely eliminate the negotiation process. Read More
