Today on CBTNews.com – Thursday, July 25th, 2019:
How to Implement and Manage a Strong SEO Strategy for Your Dealership – Kevin LeSage, Autotrader
It’s no secret that your dealership’s website performance largely depends on SEO and its integration with your digital marketing strategy. To discuss what dealers should be doing to ensure their website gets to the top of a consumer’s Google search is Kevin LeSage, Director of Digital Marketing of Autotrader. Kevin explains exactly what SEO can do for dealerships and what advantages it provides when it comes to marketing as opposed to more traditional forms of marketing. Additionally, he gives advice to dealers on how to best implement an SEO strategy and how to divide their time and their resources properly among marketing with SEO. To find out more check out the full interview with Kevin LeSage above. Watch Now
Four Upcoming Automotive Retail Conferences and How to Maximize on Your Attendance
Conferences are an excellent one-stop-shop for learning, development, and networking. You can discover new and helpful products, gain insight into how you can optimize what you are doing, and connect with others who can relate to what you do. Again, while conferences can be a substantial financial investment, they can provide long-lasting benefits to you and your team. Read More
How to Turn Around a Toxic Dealership Culture
Working for an automotive retailer can be both challenging and rewarding. Dealerships with a healthy company culture provide equal opportunity to interact with different people, to become familiar with the latest vehicle offerings, and to enjoy a career with good earning potential. But what if your dealership’s culture has made a turn for the worse? Take a deep breathe and realize that by working to better understand the problems and putting forth some effort to change them, you can learn how to turn around a bad dealership culture. Read More
