CBT Automotive Newscast for January 15, 2020

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Today on CBTNews.com – Wednesday, January 15th, 2020:

Lisa CopelandAuto Industry Veteran Lisa Copeland Discusses How to Make Every Dealership Employee a Brand Ambassador
Setting the right tone for the new year is crucial for any dealership. Now is the time to throw out bad habits, try new strategies, and watch out for emerging trends. Joining us today to lend her insight into 2020 is auto retail powerhouse Lisa Copeland who is no stranger to the CBT Automotive Network. Lisa is the founder of Lisa Copeland Global and CEO of Cars Her Way and host of the Cars Her Way Show on iHeartRadio. Watch Now

Lisa CopelandWhat Not to Say in Sales or Business
You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most important and violated rule of selling! You may think, “I don’t want to mislead the customer,” and, “what if I over promise and I’m unable to deliver?” There’s an art to telling the customer, “I’d love to make that happen for you,” rather than, “I can’t do that,” or, “That’s not my job.” Read More

Lisa CopelandSilence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer
There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test of time more than the demonstration drive. It is one reason why over and over again customers still prefer buying from a dealership rather than just purchasing a vehicle online. They want to drive it, feel it and smell that new car smell. Read More

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