Today on CBTNews.com – Tuesday, August 6th, 2019:
July Sales Numbers: Earnings Reveal Short-Term Wins for Dealers and Automakers – Karl Brauer, Autotrader
Here to talk to us more about July’s earnings is Karl Brauer, executive publisher for Autotrader and Kelley Blue Book. Karl is no stranger to CBT and in this segment, he shares with us, his insight about this month’s winners, losers, and what dealers can expect as we settle into the second half of the year. Watch Now
Sizzling Sales: Autotrader Names 10 Hottest Used Cars for Summer 2019
Nothing says summer freedom like hitting the road. If a shopper who’s holding back because you don’t want to spend endless hours online to find the perfect used car, or a dealer trying to get a finger on the pulse, well, you’re in luck. Autotrader has done the work for you. Read More
The Importance of Dealership Wayfinding and Design
How does your dealership layout affect customer experience? Is the customer aware of all of the features your dealership has to offer and can they easily navigate to their desired destination? If you spend your days inside a dealership, it might be easy to forget that dealerships are intimidating places for most customers. It starts with the immediate pressure from sales people the moment a customer drives on the lot, and continues with the busy bustle of multiple departments working together at a fast pace. With this in mind, designing your dealership for comfort and ease of navigation should be a priority. Read More
