Brian Benstock: How Paragon Honda Uses Technology to Properly Serve Their Market | Why Dealerships Should Consistently Train Their Staff

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On today’s CBT Newscast for Friday, April 20th, 2018:

How Paragon Honda Uses Technology to Properly Serve Their Market – Brian Benstock
Can you imagine the day when your customers can ask their Google Assistant to schedule their car for service? Or if their car is ready to be picked up from your service department? Well, that day is here for Brian Benstock, Vice President add General Manager of Paragon Honda who’s group has developed this exciting new technology. Watch Now

Why Dealerships Should Consistently Train Their Staff – Eric Edwards, The Joe Verde Group
Among this digital driven world Dealerships spend a lot of money on the technology that drives them. Eric Edwards, Trainer with the Joe Verde Group, wants you to know that it’s great to spend money in sectors that grow your business but don’t forget to spend just as much effort, if not more, on the people in your dealership. Watch Now

Five Examples of Excellent Dealership and Automotive Content Marketing
It does not take a lot of effort to create influential content. Dealers have a lot to work with in developing material that will attract and appeal to potential buyers. The key is to make it authentic, genuine, and appropriately personal. Dealers can share information about the latest fundraiser they participated in or a profile on a new hire. The material is there if dealers commit to creating compelling content. Read More

Pros (Mostly) And Cons Of Electronic Pricing Hang Tags
What do grocery stores and automobile dealerships have in common? Lots and lots of price tags. And what does that mean for your dealership? Often it means hiring someone almost at full time to scramble around the new and used car lots each day to make sure the hand-written tags were in place, visible and priced correctly. Read More

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