Bernie Moreno, founder and president of the Bernie Moreno Companies, draws upon his days with Saturn Corp., to build Ohio’s largest luxury auto group. BY CAROL WHITE
When Saturn was founded...
62.3% of all new vehicles are purchased by buyers over 50 *1. People 50 to 68 are known in the marketing world as Baby Boomers. Boomers control 70% of the...
J.D. Power’s Power Information Network and PowerDealer are giving dealers the data they need to stay competitive in the marketplace. BY BARRY COURTER
Want to know whether young girls aged 12...
How to convert extra visits into dollars for your dealership. BY ANNE FLEMING
Women visit 30 percent more dealerships than men prior to buying a car, according to a Women-Drivers.com study....
Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY
Henry Ford once said he knew that half of every dollar he spent on advertising was...
Victoria Rusnak has set her sights on growing her family’s business while maintaining the level of integrity her father instilled in the company. BY CAROL WHITE
When Victoria Rusnak joined her...
It takes more than just ‘showing up’ to be successful.
BY MARK TEWART
Woody Allen said, “Eighty percent of success is just showing up.” If that were the case 80 percent of...
ATLANTA, GA. (PRWEB) MARCH 30, 2015
Jim Fitzpatrick, founder and president of CBT Automotive Network announced today that the CBT News team will be on hand at this year’s National Automobile...
Coming up in May, the American International Automobile Dealers Association will host their two-day industry summit in Washington D.C. The 9th annual event will allow attendees to hear from Washington...
New lighting can help dealerships reduce energy and maintenance costs while creating an inviting atmosphere. BY ANTOINETTE MILETI
When it came time to build a new Mercedes-Benz dealership in Fort Mitchell,...