Meantime, dealers hunt for advantages in tracking lead sources, identifying customer desires and designing offers. BY JON MCKENNA
Informational kiosks have been on the dealership scene for years. Who hasn’t encountered...
When it comes to evolving with the tech world, does your dealership offer older drivers the same technology you would push to millennials? According to recent research from The Hartford insurance...
So have you seen that commercial, the one about women using trucks for everyday activities? Well life is now imitating art because using women-centric advertising can help move trucks and boost...
If more than half of your units are at least 30 days old, it’s time to perform more analytics. BY DALE POLLAK
I would encourage franchised dealers that also sell used...
The tech world is evolving and that means more tech bells and whistles inside new vehicles. It also means that some of that tech is not being used.
Matt Rodeghero, Chief...
“Progress might have been all right once,” humorist Ogden Nash once observed, “but it has gone on too long.” Apparently he is not alone in that attitude. Recent research found...
This week's most impactful OEM headlines, including:
Toyota investing $1 billion in US artificial intelligence center
Over the next five years, Toyota will invest $1 billion in an artificial intelligence and...
This week's most impactful OEM headlines, including:
Toyota investing $1 billion in US artificial intelligence center
Over the next five years, Toyota will invest $1 billion in an artificial intelligence and...
ATLANTA, GA (PRWEB) OCTOBER 29, 2015
Autotrader President Jared Rowe updated his company’s startling research on consumer satisfaction with the car shopping experience during a recent panel discussion in Chicago moderated...