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Featured Interview
How Prestige Imports is shaping the luxury car experience – Javier Roque
In the world of luxury and exotic vehicles, Prestige Imports has built a reputation for excellence. As home to one of North America’s oldest Lamborghini dealerships, this South Florida institution has thrived for over 40 years. On today’s Inside Automotive, Marketing Director Javier Roque shares insights into their success, the evolving trends in the luxury market, and how Prestige Imports continues to deliver a world-class experience for its discerning clientele. Watch the full segment here.
Mastering value-centered sales with Sean Gardner
In the world of sales, there’s a constant tug-of-war between price and value. While both are important, an overemphasis on price doesn’t put dealers in the best negotiation position and can ultimately cut into profits. In today’s episode of CBT Now, we’re sitting down with Sean Gardner, Instructor and Sales Trainer at Joe Verde Group, who shares helpful tips to steer the selling process away from price and towards value-building. Watch the full segment here.
