Key Aspects of Employee Retention
Many auto retailers today struggle to keep employees due to competitive landscapes and millennial employment. On this week's Progressive Retail, Cory goes over some key aspects of employee retention.
Phone Etiquette and Email Marketing
On this week's edition of Progressive Retail, Cory Mosley talks about how to increase your email marketing and phone etiquette skills and how to develop a solid plan for phone and email engagement.
Influencing Customers
In this episode of Progressive Retail, Cory Mosley goes over influence and the impact it has on compelling customers to want to do business with you, as well as Cory's regular segments Don't Be Ridiculous, Here's a Thought, and The Way I See It.
5 Things That Inhibit Engagement With Your Customers
On this week's edition of Progressive Retail, Cory Mosley focuses on engagement and talks about some things that may inhibit your engagement with your customers.
Competitive Analysis
Many times you can't see the picture behind the frame. We often get caught up in our own dealership bubble and can't see past our own singular procedures and decision making.
But what about what your competition is doing? How often are you looking at...
The 7 Circles of Internet Sales Success – Training Circle
On today’s episode of Progressive Retail, Cory Mosley continues his series on the 7 Circles of Internet Sales Success by going over the Training Circle.
The 7 Circles of Internet Sales Success – Marketing Circle
On today’s episode of Progressive Retail, Cory Mosley discusses the Marketing Circle and explains the meaning of "net negative ROI" as he continues his series on the 7 circles of internet sales success.
Better Ways to Communicate with Customers
On today's episode of Progressive Retail, Cory interviews Joe Oliveri, Senior Director of Product for Cars.com at the Cars.com booth at NADA. They discuss different ways to communicate with customers as well as the launch of Cars Social, a new product that can target Cars.com...
Maximize the Use of Your CRM
On today’s episode of Progressive Retail, Cory Mosley sits down with Matt Redden, Chief Marketing and Sales Officer for DealerSocket. Cory asks him what are the best dealers doing to maximize the use of their CRM.
The 7 Circles of Internet Sales Success – The Execution Circle
On today’s episode of Progressive Retail, Cory Mosley discusses the Execution Circle and what it means as he continues his series on the 7 circles of internet sales success.
Texting Strategy
Adults spend an average of 23 hours a week texting. Every day there are about 6 billion text messages sent in the U.S. with...
Crisis Management in a Social Media World
Before social media, if you made a mistake your customer could have told a few friends about it. Nowadays, everyone has a much bigger...
Tips on How to Give a Perfect First Impression
On today's episode of Progressive Retail, Cory Mosley discusses the top challenges with initial lead response and gives tips on how to give a...
Marketing Efforts Designed to Meet the Needs of Female Car Buyers – Lisa Copeland
CBT Automotive welcomes back sales strategist and speaker, Lisa Copeland to the network as we discuss what your dealership could do to improve with...
Is There a Lack of Enthusiasm for Autonomous Vehicles?
From Isaac Asimov’s short story Sally to the famous Batmobile, autonomous vehicles have captured the imaginations of many since the invention of the car....
The Evolution of On-Lot Shopping – Larry Dorfman
The role of the salesperson on the floor has changed over the years and now engaging with customers extends far beyond the reach of...
Digital Hubs in Your Dealership: A Smart Investment?
Self-service, digital hubs are a growing phenomenon in all areas of business. Self-checkouts are ubiquitous at large chains like Wal-Mart, Target, and Albertsons, and...
The Power of “Starting with Why,”: Four Ways to Strengthen Customer Trust and Loyalty
Have you ever stopped to think about why customers choose to purchase a car with you? Do you know why your selling practices resonated...
