TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


The Sales & Marketing category delivers actionable insights and strategic guidance for dealership professionals focused on boosting revenue and customer engagement. From lead generation and CRM strategies to advertising trends, digital retailing, branding, and showroom performance, explore the tools and tactics that drive sales growth and marketing success in today’s competitive automotive landscape.

Sales & Marketing

Jonathan Smoke 2023 car market
Sales & Marketing

What January’s success can tell us about the 2023 car market — Jonathan Smoke

- February 15, 2023
As the dust settles on the 2023 car market, dealers are obsessively watching for signs of change. The year promises to be pivotal for the automotive industry, and even though...
hibernating hibernation, phrases
Sales & Marketing

How to bring your team out of sales hibernation

- February 14, 2023
The automotive industry is no stranger to the concept of sales hibernation. As a result, it is common for dealerships to experience a dip in sales during certain periods, particularly...
forgotten skills
Sales & Marketing

The forgotten skills your sales team needs to relearn in 2023 — David Kain

- February 14, 2023
As dealers prepare for the automotive industry's revival, they often find that their sales departments have forgotten skills which were once foundational to their business's success. Vehicle scarcity and high...
Car dealers leveraging social media to sell cars
Sales & Marketing

7 ways car dealers can master social media

- February 13, 2023
95% of vehicle buyers use digital channels as a source of information, according to Google. Social media platforms are likely included in these channels for potential car buyers. It's understandable for...
BDC
Sales & Marketing

3 tasks BDC staff should handle and 3 they should not

- February 10, 2023
The Business Development Center (BDC) is the central nervous system of many auto dealerships. It's the hub that makes things happen and the lifeblood that keeps customers returning. That's why BDCs...
lead nurturing, lead generation
Sales & Marketing

What makes lead nurturing different from lead generation?

- February 9, 2023
As easy as it is to lump the lead process into a single bucket, several steps are involved, with lead generation as the starting point and lead nurturing as the...
used car market Monthly wholesale & SAAR prices decline in first half of October.
Sales & Marketing

What changes can dealers expect to see in the used car market this year?

- February 9, 2023
A crystal ball look into the 2023 used car market will be cloudy as this part of the industry responds to more stable new car supplies and higher consumer borrowing...
dealer
Sales & Marketing

Marketing in uncertainty: Best practices for car dealerships

- February 8, 2023
Since 2020, uncertainty has become a running theme for the automotive industry. From material shortages to factory shutdowns, the pandemic became a significant disruption.    While some issues have begun to stabilize,...
January auto sales
Sales & Marketing

January auto sales start strong but reveal changing landscape for dealers

- February 6, 2023
January auto sales are off to a strong start, but they show a possibly altered retail situation for dealers. The automotive industry is facing a variety of unexpected but impactful...
desking car dealership
Sales & Marketing

Desking. It’s not broken, but…

- February 3, 2023
Last month, we launched our new Showroom and Desking solutions, and I had several dealers reach out to me, intrigued. “Why would CarNow enter the desking space?” one asked. Another...


Latest Articles
Latest Articles 04/03/26

White House revises metals tariffs, Stellantis eyes Canada EVs with Leapmotor, NHTSA considers ban on faulty Chinese airbags

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa
Latest Articles 04/03/26

Ed Morse Automotive Group acquires Porsche Des Moines in Iowa

GM to invest more than $150 million in Saginaw Metal Casting Plant
Latest Articles 04/03/26

GM to invest more than $150 million in Saginaw Metal Casting Plant

White House revises metals tariffs, shifts calculation method
Latest Articles 04/03/26

White House revises metals tariffs, shifts calculation method

Stellantis explores EV production in Canada with China’s Leapmotor
Latest Articles 04/03/26

Stellantis explores EV production in Canada with China’s Leapmotor

NHTSA weighs U.S. ban on defective Chinese airbag components
Latest Articles 04/03/26

NHTSA weighs U.S. ban on defective Chinese airbag components

Toyota bets on EV rebound with seven-model U.S. lineup
Latest Articles 04/03/26

Toyota bets on EV rebound with seven-model U.S. lineup

Affordability takes center stage at the 2026 NY Auto Show
Latest Articles 04/03/26

Affordability takes center stage at the 2026 NY Auto Show

Legal battles reshape car sales
Latest Articles 04/03/26

Legal battles reshape car sales

California’s War on Classic Cars Just Hit a Wall—Thanks to Jay Leno
Latest Articles 04/03/26

California’s war on classic cars just hit a wall– Thanks to Jay Leno


CBT News
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