Though there isn’t a single agreed upon definition of Employee Branding, it basically encompasses everything related to what it is like to work at the company in question. A well-managed...
CDK Global and ELEAD1ONE are merging together as one company. Joining CBT News to talk more about this new acquisition and opportunity for the CRM company is partner and Vice President of sales...
Less than a decade ago we were discussing how businesses can focus their marketing strategies for millennials. But as millennials are now well into their adulthood, marketers are turning towards...
CBT Automotive Network recently caught up with Brain Benstock, GM and VP of Paragon Honda / Paragon Acura, and discussed why it is important that dealers check in regularly on their dealership,...
No longer are dealership websites just for displaying contact information and vehicle descriptions. Today, customers are looking for a more responsive and immersive experience when it comes to engaging with...
At this very instant, there are vehicle salespeople on Facebook enjoying 25 or more sales a month just by talking about their accomplishments and taking pictures of their lunch. Marketing...
Leadership at FCA has shifted. What do these mean for the car brand and automotive industry? To answer those questions and talk to us about other industry topics that include...
In many of the dealerships I worked in years ago, there simply were not many female F&I managers. I was the rare exception at two dealer groups and had been...
Tony Zelaya has spent years perfecting the art of personal branding. The Former business owner turned ‘V Dub Guy’ is now sharing his insights and successes with our network's audience...
You have a customer, and they bought a car. Now what? After the transaction ends, how do you ensure that client comes back for repeat business? Here are four creative...