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Force Marketing’s John Fitzpatrick discusses the importance of a Customer Lifetime Value approach

The Digital Dealer Conference and Expo kicked off yesterday and if you’re attending, you’ll be hearing from some great experts like the President and...

COO Joe Tautges shares recap of CDK Global’s first conference

CDK Global recently held its first conference known as CDK Connect, an event filled with industry experts, breakout sessions, and so much more. Joining...

Motor Bella kicks off this week—Here’s a look into this new type of car show

This week, the M1 Concourse in Pontiac, Michigan is abuzz with activity as the first-ever Motor Bella outdoor event kicks off, with the highly...

Gearing up for the 75th annual NIADA Convention and Expo with CEO Bob Voltmann and Pres. Lou Tedeschi

Independent dealers across the country are gathering in San Antonio, Texas, next week for the 75th annual NIADA Convention and Expo. On today’s show,...

Brian Pasch on trends in modern retailing, marketing, and the upcoming Digital Marketing Strategies Conference

This July the Digital Marketing Strategies Conference will be held in Napa, California or you can choose to attend virtually. The choice is yours....

Auto shows ease back onto the calendar with different look

In 2020, almost all major auto shows internationally were cancelled due to COVID-19 and the associated travel restrictions and social distancing requirements. As the...

National Car Care Month brings focus back around to safe driving

April is National Car Care Month, an initiative organized and funded by the Auto Care Association. The campaign is very timely this year, coinciding...

2021 AWAs set to recognize the top innovators in automotive marketing

Today on CBT News, Brian Pasch, Founder and CEO of PCG Companies, joins the show to preview the upcoming 2021 AWAs. Each year, the...
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