Ford’s top designer on winning over today’s female buyer

designvideo
  Time's Clay Chandler sat down with Ford designer Chelsia Lau to find out more about her journey as a female designer in the male-dominated auto industry in this interview from Fortune Magazine.

Gary Vaynerchuk, 2017 CBT Conference keynote presentation

Gary Veevideo
  New York Times bestselling author and social media expert Gary Vaynerchuk joined CBT Automotive Network on Wednesday March 8th to headline the CBT Conference + Expo. Gary's presentation "Jab, Jab, Jab, Right Hook: How to Tell Your Story in a Noisy World" was extremely well received...

Daily Newscast: Google’s VP of Automotive talks about online shopping trends

Peter Letovideo
Google’s VP of Automotive talks about online shopping trends Customers demand this vehicle. Are you giving it to them? WardsAuto: What your dealership should focus on now in 2017

How to Create Excellent Employees

Excellent Employees
We all know the foundation for a great Service, Parts or Body Shop department or any venture really, is excellent employees. But if you are reading this, you’re a Parts, Service, Body Shop manager or other dealership manager who already knows that great employees...

So you want to sell your dealership?

Engaging Advisor to Assist The time has come. You have well-thought-out reasons to sell your business. You have put your business in the best possible position for sale. You are ready to devote significant time and money to the sales process. Market conditions indicate...

Should I Form a Captive Insurance Company?

Captive Insurance
Assessing Your Dealership’s Risk Dealership owners face many risks in today’s world. Some of these risks can be covered through traditional commercial insurance policies, such as garage and general liability coverage. However, dealerships often face risks that go uninsured or are even specifically excluded in...

Stop wasting your money on models that don’t move

Brian Finkelmeyervideo
Dealers are typically expense-conscious. They’ll often sign every check, and pressure-test monthly bills: How many leads did we get from that third-party website? Is that F&I manager really worth $12,000 per month? Couldn’t we find a less expensive tire supplier? But here’s the check they effectively...

How to make smart marketing investment decisions

Sales Strategy
 Brian Pasch hosts Steve White, CEO of Clarivoy, to examine how they're helping dealers create greater transparency in their marketing investments to make smarter decisions.

Why one CEO says Managers not managing

video
Why one CEO says Managers not managing Jim Fitzpatrick interviews Dr. Nicole Lipkin, Keynote Speaker at the 2017 CBT Conference and Expo.

HEADLINES

ford and Volkswagen

Ford and Volkswagen Join Forces

Volkswagon AG and Ford set the auto industry abuzz, announcing they’ve come to agreements regarding an alliance. According to Volkswagen, the plan is for...
newscastvideo

Finding New Paths to Profitability at Your Dealership – Trevor Gile | What Cadillac’s...

Today on CBTNews.com - Wednesday, January 16th, 2019: Finding New Paths to Profitability at Your Dealership - Trevor Gile, Motorcars Honda The annual NADA show is...
tax season

Your Dealership Could Sell More Cars During Tax Season Than You Would Imagine

Let’s face it: taxes are rarely anyone’s favorite topic. Few people look to tax season with anticipation, with the exception of accountants… and dealerships? That’s...
Cadillac

What Cadillac’s Announcement Means for the EV’s in 2019

One of the hottest automotive trends of recent years has been the rise of the Electric Vehicle (EV). With companies like Tesla setting the...

Updating your “Why Buy Here” Proposition

  On this week's episode of On the Mark, Mark Tewart tells you what you can do to update your "Why Buy Here" proposition.

Focusing Less on Conversions and More on Outcomes

On today's episode of Auto Marketing Now, Brian Pasch challenges dealers to focus less on conversions and more on outcomes.

Proven Menu Selling Techniques

 On today's episode of F&I Today, Becky Chernek discusses how over-complicated menu selling can be detrimental to your success, and how being consistent and...