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BMW employs AI-driven proactive care to improve customer service

The German automaker has already launched the initial applications and has continual improvement plans for the foreseeable future.

As artificial intelligence causes a substantial revolution in the automobile sector, the technology is increasingly being integrated into vehicles to improve safety, effectiveness, and driving experience. AI is at the vanguard of automotive innovation, from advanced driver assistance systems (ADAS) that offer adaptive cruise control and lane-keeping aid to autonomous driving capabilities. BMW has now discovered yet another method to use the new technology.

The German manufacturer‘s most recent product, Proactive Care, blends data and AI to advance customer service. With the help of this new service, BMW vehicles can now automatically recognize ongoing and future servicing needs. This gives them the ability to anticipate client needs and provide prompt answers. 

The manufacturer has already launched the initial applications and has continual improvement plans for the foreseeable future.

For years, BMW vehicles have provided dealers with direct service-related data, allowing for more focused interactions between consumers and dealerships. However, the paradigm shift with Proactive Care is that BMW is approaching customers on its own initiative. According to the company, BMW is now reaching out to the consumer rather than just leaving it up to the customer to contact their BMW partner.

Proactive Care provides tailored solutions through data analysis and the recording of consumer preferences. According to BMW, the digital-first strategy guarantees that consumers are informed via their preferred channels, whether the My BMW app, in-car notifications, email, their favorite dealer, or a call from Roadside Assistance.

The innovation also includes self-help advice and adaptable support to ensure continuous mobility, which improves the long-term service experience. When a workshop visit is necessary, it even recommends the appropriate dealer from among those in the global network. The services offered are tailored videos with online payment choices and appointment scheduling.

All BMW cars with BMW Operating System 7 or later, as of version 07/2019, are eligible for Proactive Care.

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Jaelyn Campbell
Jaelyn Campbell
Jaelyn Campbell is a staff writer/reporter for CBT News. She is a recent honors cum laude graduate with a BFA in Mass Media from Valdosta State University. Jaelyn is an enthusiastic creator with more than four years of experience in corporate communications, editing, broadcasting, and writing. Her articles in The Spectator, her hometown newspaper, changed how people perceive virtual reality. She connects her readers to the facts while providing them a voice to understand the challenges of being an entrepreneur in the digital world.

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