Bad data existing in dealerships due to double-entry issues

We all know what good data can do to a dealership’s profit, but what does bad data do? Bad data costs the U.S. economy $3.1 Trillion every year. So how much of that is from dealerships? Mo Zahabi, Director of Product Consulting at VinSolutions and DealerTrack F&I, says that for dealers, bad data exists when marketing decisions are made from using poor-quality data, often due to double-entry issues.