6 Creative Solutions to Drive Customer Engagement in the Auto Industry
The automotive industry of the United States is expected to spend $14 billion on its digital advertising by the year 2020, with a growth of 13% every year. This fact...
TSLA386.47012.76%
GM76.110-0.98%
F11.900-0.25%
RIVN12.4600.03%
CYD25.4900.19%
HMC33.970-0.28%
TM194.860-1.67%
CVNA59.190-1.07%
PAG212.050-0.2%
LAD269.130-30.4%
AN153.010-8.88%
GPI224.850-18.17%
ABG164.050-8.08%
SAH60.680-3.35%
TSLA386.47012.76%
GM76.110-0.98%
F11.900-0.25%
RIVN12.4600.03%
CYD25.4900.19%
HMC33.970-0.28%
TM194.860-1.67%
CVNA59.190-1.07%
PAG212.050-0.2%
LAD269.130-30.4%
AN153.010-8.88%
GPI224.850-18.17%
ABG164.050-8.08%
SAH60.680-3.35%
TSLA386.47012.76%
GM76.110-0.98%
F11.900-0.25%
RIVN12.4600.03%
CYD25.4900.19%
HMC33.970-0.28%
TM194.860-1.67%
CVNA59.190-1.07%
PAG212.050-0.2%
LAD269.130-30.4%
AN153.010-8.88%
GPI224.850-18.17%
ABG164.050-8.08%
SAH60.680-3.35%
Auto News
Digital Marketing Through Video: How to Do It Well
Video is a powerful sales medium. According to Wyzowl's State of Video Marketing 2020 report, the gains can be tremendous--and unexpected. Wyzowl found that in addition to increasing traffic and...
Why Dealerships Should Use Facebook Marketplace
In 1995, Craigslist changed the way individuals bought and sold personal items, including used vehicles. Craigslist replaced newspaper classified ads as the go-to spot for posting cars for sale.
Dealerships quickly...
Hiring 50-Plus Staff in Auto: Bucking the Recruitment Trend
In today’s age of diversity and non-discrimination, mature working-age employees are often still caught in the crosshairs. Research by non-profit public interest publisher ProPublica.org, 56 percent of employees over 50...
February Auto Sales: The Winners, Losers, and Surprises – Karl Brauer, Cox Automotive
From trade agreements, to elections, to the Coronavirus, there has certainly been a lot of news that has shaken the auto industry lately. However, with the help of President’s Day...
What It Takes To Find, Train, and Retain Great Service Technicians – Michael Roppo, Automotive Management Resources
On today’s show, we’re pleased to welcome back Michael Roppo, President and Director of Dealer Fixed-Operations Consulting and Training at Automotive Management Resources. Jim and Michael discuss hiring new technicians...
Is Coronavirus Affecting North American Auto Retail?
Respirator masks are selling out on store shelves, Amazon, and eBay. Worldwide, people are stocking up on basic necessities and preparing for the possibility that COVID-19 coronavirus will be declared...
Tips to Protect Hearing at the Dealership
World Hearing Awareness Day is March 3 each year, a day to raise public awareness on how to prevent deafness and hearing loss as well as proper ear and hearing...
The Keys to Running a Profitable Subscription Business – Vince Zappa, Clutch Technologies
Jim Fitzpatrick is joined by Vince Zappa, President of Clutch Technologies, at the 2020 NADA Show in Las Vegas, Nevada.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Vince Zappa, president of Clutch Technologies. Thanks so much for...
Why Dealers Should Consider Adopting Digital Wholesale Tools – Zach Hallowell, Manheim Digital
Recently, Jim Fitzpatrick was joined by Zach Hallowell, Vice President of Manheim Digital, at the 2020 NADA Show in sunny Las Vegas, Nevada.
VIDEO TRANSCRIPT:
Jim Fitzpatrick: Zach Hallowell, Vice President of...
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