TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


Auto News

customer experience

CRM Is About CEM!

- October 24, 2017
Dealerships could easily generate substantial sales and gross increases on an annual basis by improving the customer experience and satisfaction within the dealership. It’s a proven fact! Success in business requires...
marketing

How to digitally market to the right people

- October 24, 2017
For years, traditional marketing focused on reaching everybody. Today, marketing has changed to be targeted more specifically. Jason Ezell, VP of Product with Force Marketing, says that instead of wasting...
compliance training

Is it Time for Compliance Training — Again?

- October 23, 2017
Over the years, dealers throughout the U.S. have gotten away from aggressive spot decisions and re-contracts. I remember when my boss would say, “If we’re not bringing at least 10...
job satisfaction

Techs: Job Satisfaction Equals Increased Service Revenues

- October 23, 2017
It is no secret that recruiting and training service technicians is expensive. Tech turnover can cost a dealership money in many ways, including recruiting and training expenses, mistakes due to...

How to Give Millennials the Best Dealership Experience

- October 23, 2017
Who Are Millennials? This generation grew up in a digital world and technology is engrained in their daily lives. Millennials are the most diverse, socially-conscious, and tech-savvy generation. They’re known to...
multi-touch attribution

Multi-Touch Attribution?

- October 23, 2017
There’s a push among some automotive digital marketers to shift dealers’ focus away from traditional return-on-investment measurements (like leads, calls, and sales) toward multi-touch attribution. While this isn’t about the attribution...
online

When are Millennial shoppers going online to shop?

- October 23, 2017
Due to the amount of data accumulated in the last five years, we know people are doing research online. Over the same five years, Rune Hauge, Head of Growth with...
auto dealer

5 Best Practices For Your Website From An Online-Only Dealership

- October 20, 2017
Websites are essential components of a business strategy. In the late 1990’s they were “digital business cards,” primarily informing customers about the offerings of companies and contact information. Now, they...

Are OEMs Cutting Out the Dealer?

- October 20, 2017
In a bid to mimic other online retail industries, several auto manufacturers have begun to offer services that reduce or eliminate time spent in the dealership. The first mainstream manufacturer...
service to sales

Laura Madison: Are you taking advantage of service to sales opportunities?

- October 20, 2017
While your focus is on the sales floor, waiting for customers to walk in, customers are rolling in all day in service. According to Laura Madison, Director of Sales and...


CBT News
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