Climbing the ladder in the auto industry can be easy if you know what you are doing. While it is not recommended that you stab someone in the back to...
There’s no doubt that the right advertising program can make you plenty of money. But as they say, it’s not how much money you make but how much you get...
Your dealership has value, but you have the same product as many other stores around you. So how do you escape the commodity trap? Brian Finkelmeyer, Director of Conquest with...
Regardless of your profession, chances are that you’ve been working on expanding and improving your self-brand, especially self-branding for car salespeople. Self-branding, in simple terms, just revolves around how other...
In the past couple of months, it is impossible to turn on a television or surf the internet without hearing about a new harassment case. Sexual harassment has always been...
There has always been a battle between what still works when it comes to the car buying process. Some say the way you greet customers makes a huge difference, as...
The future seems bright for self-driving cars. A few years ago, the public was wondering if vehicles fueled by electricity were even possible. Now, the trend has turned to autonomous...
There are a few common skills that every Service associate can conquer that will intensely expand their relationship skills with customers. I call these “Customer Service Traits of Substance” and...
Attribution is a trending topic, but some people want to know why attribution is so hard. It's a simple question with a not so simple answer. While at the Automotive...
As a manager, you probably recognize that team building is important. The approach to teambuilding can be difficult, however. Teambuilding exercises seem to be so cliché. Anybody who has been...