Home Authors Posts by Tom Stuker

Tom Stuker

25 POSTS 0 COMMENTS
Tom Stuker is the renowned leader in the world of automotive sales and dealership management consultation. Known as the founder of the BDC concept, author of Guaranteed Sales Success, star of reality TV series Car Lot Rescue, host of CBT’s The Tom Stuker Show, and owner of Stuker Training, Tom runs a world-class training and development program that trains automotive sales professionals how to sell more units a month. Tom believes that when equipped with the right tools, a few processes and some training, any salesperson can be transformed into a top performer.
work ethicvideo

Work Ethic and Manageability

On this week’s episode of the Tom Stuker Show, Tom invites Brandon Brown, a Salesperson at Coastal Chevy, to talk about how he went...
work ethicvideo

Work Ethic and Manageability

On this week’s episode of the Tom Stuker Show, Tom invites Brandon Brown, a Salesperson at Coastal Chevy, to talk about how he went...
customersvideo

Getting Customers from Keyboard to Showroom (Part 3)

  On this week's episode of the Tom Stuker Show, Tom invites Mark Gilbert, CEO of The Automotive Training Network, to discuss digital opportunities and...
customervideo

Getting Customers from Keyboard to Showroom (Part 2)

In part two of his series on getting customers from the keyboard to the showroom, Tom Stuker talks about internet leads, online traffic management,...
culture

Ditch the reactive culture. Proactive achieves results.

Dealerships nationwide have been considering shifting from a traditional open floor within their dealership to a more proactive, managed culture that is appointment driven....
questions

The 3 Questions Every Customer Wants Answered Before Saying “Yes”

When we’re selling a product, service, or idea, we must make the case in the consumer’s mind on why they need it. It doesn’t...
marketing

Five SEO Trends for 2020 that Dealership Marketing Teams Need to Know

How do you expand the reach of your dealership's brand? In today's world of uncertainty, it has become crucial to tighten your marketing strategies...
online sales

The Current State of Online Sales: Is This Process Here to Stay?

COVID-19 has caused many auto dealers to embrace a variety of new processes. From picking up cars for servicing to limiting the number of...
new car tech

Use New Car Tech to Sell Vehicles and Sell the Savings

A Chinese battery developer recently announced an EV battery designed to last a million miles. Integration of vehicle-to-everything (V2X) networks and in-vehicle technology is...
Cody Luskvideo

AIADA President Cody Lusk on Tariffs, COVID-19, Inventory Levels, and Diversity

The first half of 2020 has been filled with challenges for business owners all across the country. However, dealers have been adapting to the...

The Characteristics that Define Truly Successful F&I Managers

Is there a reason why some F&I managers outperform by earning nearly double per car than what others do? Is it just the luck...

Staying Successful in the Showroom During COVID-19

On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the...

What Do Dealerships and Bank Conversions Have to Do With TikTok?

Recently, a video by TikTok user Molly Baxter shared a shady business practice perpetrated by a few F&I managers that received thousands of views....

Why Dealers Should Concentrate on Experience, Not Price

On this week’s episode of Kain & Co., host David Kain is joined by his colleague Steve Purdy, the client success director for Kain Automotive....