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Ken Strong

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Retail automotive veteran and writer for CBTnews.com
influence

3 Fundamental Sales Books Every Car Salesperson Should Read

Selling cars is more than just exchanging money for metal. It is understanding people. It is also understanding your own psychology and that of...
fundamentals of selling

Selling Fundamentals: A Guide for New Salespeople

A career in the car business can be fun and rewarding. Life in the dealership is often high energy and fast-paced. It may be...
commercial inventory

5 Tips for Marketing your Pre-Owned Commercial Inventory

Commercial vehicle sales are good business. This business is a great way to incrementally increase your monthly sales volume in a new niche, without...
used vehicle leasing

Used Vehicle Leasing: Why You Should Take a Closer Look

The concept of leasing has been around since at least 2000 BC. New vehicle leasing has been around almost as long as the automobile...
confidence

5 Strategies to Increase Your Confidence as a Sales Professional

There are many experts out there who will teach you how to be confident, but at the end of the day, confidence comes from...
connect with customers

Thinking Outside the Dealership: Unique Ways for Sales Professionals to Drum Up Their Own...

It’s no secret that success in auto sales requires much more effort than simply taking ups on the sales floor. You cannot let your...
millennials

Dealing with the Unique Qualities of Millennials in the Workplace

Whether you realize it or not, you are probably already dealing with millennials in your workplace. Millennials (also known as Generation Y) are the...
job satisfaction

Techs: Job Satisfaction Equals Increased Service Revenues

It is no secret that recruiting and training service technicians is expensive. Tech turnover can cost a dealership money in many ways, including recruiting...
winter preparation

How to Promote Winter Preparation Sales in your Service Department

It’s that time of year again for most of the country. Leaves are falling from the trees, and snow will begin falling from the...
hurricane damage

How to Spot Hurricane Damaged Vehicles and Parts that are “Flooding” the Market

The National Insurance Crime Bureau has reported that Hurricane Harvey is responsible for nearly 270,000 vehicle insurance claims. Nearly 70,000 more were caused by...
Ryan Norrisvideo

How Toyota of Easley Built a Grassroots Video Marketing Strategy to Drive Sales –...

Every dealer knows that video is an essential part of any marketing strategy, and it’s a great way to create distinction in local markets....
succession

The Dealer’s Essential Guide to Succession Planning

In a way, the need for succession planning mirrors gravity. Because, as certain as a ball thrown in the air is to fall, it...
demonstration drive

Silence is Golden: During a Demonstration Drive, Let the Car Speak to the Customer

There are many things in the retail automotive business that have become central to the car buying experience. Probably nothing has stood the test...
big data

Five Ways Dealers Can Introduce Big Data Solutions to Their Dealerships

Every week, it seems as if there is a new buzzword related to technology and innovation regarding the automotive industry. It can be overwhelming...
websitevideo

The Importance of Building Your Dealership’s Website with the User Experience in Mind –...

According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase....

The 10 C’s of Leadership and Trust

In leadership, people don't always have to like you, but they do have to respect and trust you. On this week's episode of On...

The Benefits of Having a Unique Domain Name

On this week's episode of Kain & Co., David Kain spoke with Mike Ambrose, CEO and Co-Founder of .cars. David and Mike discussed the...

Inspecting Your Paid Search Campaigns

On this week's episode of Auto Marketing Now, Brian Pasch talks about how you can inspect your paid search campaigns to make sure you're...

Subaru Dealer Adam Arens on How Digital Retailing Can Help the...

On this week's episode of F&I Today, Becky Chernek once again sits down with Adam Arens, Owner and President of Patriot Subaru. The two...