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Ken Strong

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Retail automotive veteran and writer for CBTnews.com
winter preparation

How to Promote Winter Preparation Sales in your Service Department

It’s that time of year again for most of the country. Leaves are falling from the trees, and snow will begin falling from the...
hurricane damage

How to Spot Hurricane Damaged Vehicles and Parts that are “Flooding” the Market

The National Insurance Crime Bureau has reported that Hurricane Harvey is responsible for nearly 270,000 vehicle insurance claims. Nearly 70,000 more were caused by...
complaints

Top 5 Complaints of Dealership Employees and How to Solve Them

We all know that the dealership world is far from perfect. Like many other industries, dealership employees have many things to complain about. Here...
commercial customers

How to Attract Commercial Customers to Your Service Department

Commercial service business can be very lucrative for your dealership. Commercial customers tend to be very loyal. They also require service more frequently and...
commercial customers

How to Cater to Commercial Customers at Your Dealership

Commercial vehicle sales and service is big business. From local plumbers to large construction companies to government fleets, they all need vehicles and they...
aggressive customer

5 Steps for Dealing with Aggressive Customers

In the dealership world, we all have to deal with aggressive customers from time-to-time. Although you are more likely to encounter an aggressive customer...
social media

5 Ways to Add a Personal Touch to Sales

Successful salespeople have a few things in common, but one of them is definitely the ability to build relationships. The best sales relationships are...
sales meeting

10 Tips for a Productive Sales Meeting

The top 3 goals of an effective sales meeting should be to Motivate, Educate and Coordinate efforts. These three goals should work together to...
spiff program

Implementing an Effective Spiff Program for Your Service Staff

In the car business, spiffs are a prominent part of the culture. Spiffs can be straight cash for certain actions and goals attained, or...
personal network

How to Leverage Your Personal Network to Generate Sales

We’ve all been there.  It’s your first day on the job and the sales manager is asking you who you know that might need...
infotainmentvideo

Build Brand Loyalty By Utilizing This Training Strategy – Paige Donnelly, Emerald Infotainment Specialists

 Paige Donnelly, Founder of Emerald Infotainment Specialists, joins CBT News to discuss how salespeople can help their customers to better understand vehicle infotainment systems...
authentic brand

How to Build an Authentic Brand

What makes companies like Coca-Cola, Harley Davidson, Southwest Airlines and Disney successful? Is it because they sell the best product for the lowest price?...
stressed

Fifty-Nine Percent of Employees are Stressed, Here’s How to Beat It at Your Dealership

A 2017 StressPulseSM Survey, released by ComPsych, found that 59 percent of their employee respondents reported dealing with high levels of stress. Unfortunately, workplace...
personality

The 5 Personality Traits That Winning Auto Retailers Have

A winning personality. It might sound cliche, but studies have shown that personality is what separates the salespeople at the top from those on...
conflict

6 Strategies to Manage Conflict and Improve Working Relationships

Conflict among people is a tale as old as time. Much like any other business collective, automotive retailers can become gossip factories or feel...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...

The Power of Consistency

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about the value and the power of consistency....

Having the Willingness to Win

The retail auto industry can often times feel like a race. Sometimes we're racing against coworkers or the competition, while other times we're racing...