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Ken Strong

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Retail automotive veteran and writer for CBTnews.com
commercial customers

How to Attract Commercial Customers to Your Service Department

Commercial service business can be very lucrative for your dealership. Commercial customers tend to be very loyal. They also require service more frequently and...
commercial customers

How to Cater to Commercial Customers at Your Dealership

Commercial vehicle sales and service is big business. From local plumbers to large construction companies to government fleets, they all need vehicles and they...
aggressive customer

5 Steps for Dealing with Aggressive Customers

In the dealership world, we all have to deal with aggressive customers from time-to-time. Although you are more likely to encounter an aggressive customer...
social media

5 Ways to Add a Personal Touch to Sales

Successful salespeople have a few things in common, but one of them is definitely the ability to build relationships. The best sales relationships are...
sales meeting

10 Tips for a Productive Sales Meeting

The top 3 goals of an effective sales meeting should be to Motivate, Educate and Coordinate efforts. These three goals should work together to...
spiff program

Implementing an Effective Spiff Program for Your Service Staff

In the car business, spiffs are a prominent part of the culture. Spiffs can be straight cash for certain actions and goals attained, or...
personal network

How to Leverage Your Personal Network to Generate Sales

We’ve all been there.  It’s your first day on the job and the sales manager is asking you who you know that might need...
Recession

3 Ways to Make Sure Your F&I Staff Are Ready for Another Recession…Just In...

Anyone who was alive in the years 2007-2009 remembers very well the crash of the stock market, the stories of Bear Stearns and AIG...
reputation.comvideo

The Benefits of Properly Managing Your Dealership’s Online Reputation – Joe Fuca, Reputation.com

According to a study by Think with Google, 92 percent of car buyers conduct their own research online before they buy. This means that...
technicians

Three Options to Recruit Techs During the Shortage

The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions that are vacated annually, whether technicians changing industries or...
customer

Six Tips for Creating a Stellar Customer Experience on Multiple Marketing Channels

How can we best describe the buying path of a potential car buyer? Well, it definitely isn’t a straight line. There are a lot...
automated marketingvideo

Increase Lead Conversion with These Automated Marketing Campaign Strategies – Eric Mercado, WeDrive Automotive

According to recent studies by Invesp, automated marketing campaigns, on average, increase sales productivity by 14.5 percent, with 77 percent of automation users reporting...

The Secret to Being Successful in the Car Business

On this episode of Saturday Morning Sales Meeting, Jonathan recommends if you want to be successful in the car business, you have to leave...

Attractive Words and Phrases

The way we word things can make all the difference when trying to close a sale. In this week's edition of On the Mark, Mark...

August Kerrigan Report: Domestic Brands Now Represent 70% of a Strong...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Erin Kerrigan, founder and managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget: Erin, thanks for...

Getting More Information with the Live Call Handoff

On this week's episode of Kain & Co., David Kain talks about how to incorporate the live call handoff in your process in order...