Glenn Pasch
Corporate Culture: Making It More Than A Cliché At Your Dealership
Identify the kind of customer experience you want, and let procedures, hiring and training drive it. BY GLENN PASCH
The word “culture” gets thrown around...
Fundamental Approach To Dealership Follow-Up
Avoid the tendency by dealers to believe lessons are automatically absorbed; plan for successful implementation instead. BY GLENN PASCH
The dealership’s day began with a...
How A Dealer Should Evaluate A Service Manager’s Performance
Everyone talks about metrics, but why not focus instead on the behaviors that the manager's service advisors show every day? BY GLENN PASCH
I remember...
High Tech, High Speed, Low Cost Aren’t Only Kinds Of Connections That Customers Crave
Dealerships must refocus on personal attention to cement customer relationships. BY GLENN PASCH
If you stay current reading about business in general or marketing specifically,...
Strategize How To Get The Most Out Of Automotive Conference Attendance
Great ideas don’t get magically implemented. Pick your sessions carefully, and plan how to push through the best suggestions. BY GLENN PASCH
Each month, car...
Make the Most of Your Marketing Dollars
Paying close attention to three key areas could prevent you from wasting 20 percent or more of your marketing budget. BY GLENN PASCH
You could...
It’s Time For a Customer Service Health Checkup
Now is the time to let the past go, focus on what you can control and create an exceptional 2015 for your staff and...
Reputation Management in a Box?
There are no quick solutions to managing your dealership’s reputation. Everything you do, no matter how small, either enhances or diminishes your reputation. BY...
Retain Service Customers with Every R.O.
We probably all agree that the goal of the dealership service department should be to: A) generate profit, and B) deliver an experience that...
Is Your Dealership Using Video Advertising to Its Full Potential?
Joining us today to discuss how dealers can better incorporate video into their marketing strategies, is Jon Torrey, Product Manager of Video Advertising at...
Interview Red Flags: What to Look for When Interviewing Potential Employees
According to the job search website Indeed.com, the average annual earning of a car salesperson in the U.S. was around $68,000 including all bonuses. ...
How to Give Your Dealership an End of the Year Marketing Boost
On today's show, we're pleased to welcome back Eric Mercado, President of WeDrive Automotive, a progressive automotive marketing company headquartered right here in Atlanta,...
3 Essentials for Service Department Retail Process Success
A top rated, highly profitable Service Department lives and dies according to how well their Retail Service Processes function. Unfortunately, great intentions, however well...
Do You Have Your “E’s” Turned Up Today?
Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...
Moving Smoothly From Greeting the Customer
The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...
Customer Relationship Management
On this week's Kain & Company, David talks about customer relationship management and CRM culture.
How to Evaluate The Value of Your Third-Party Classified Partner
Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...
