David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
Put the Customer in the Driver’s Seat and Listen
Performance strategist Tony Robbins says, “For changes to be of any true value, they've got to be lasting and consistent.” This certainly...
As all of us in the car business know, there are sales meetings and then there are “sales meetings.” When it comes to the scheduled weekly or monthly meetings, most...
On today's Tip of the Day, David Lewis of David Lewis & Associates shows you how to lower your customers' defensive posture and improve the customer experience. David also tells...
On this week's episode of Straight Talk, David Lewis explains how trial closes can affect the customer's decision and why you should reconsider using the trial close in your process.
Ever had a situation where you called a 1-800 number and didn’t like the way the call was handled? David Lewis of David Lewis & Associates suggests doing several things...
When it comes to hiring new salespeople, it can be a daunting task to find just the right ones that will be a good fit for your dealership environment and...
According to the job search website Indeed.com, the average annual earning of a car salesperson in the U.S. was around $68,000 including all bonuses. With the cost of hiring and...
Customers tend to have a similar idea of how car salespeople handle their business. What sets you apart? On this week's episode of Straight Talk, David Lewis talks about differentiating...
On this week's episode of Straight Talk, David Lewis talks about a few different ways to handle the appraisal process as well as why customers may have unrealistic expectations when...