David’s firm is a national training and consulting business that specializes in the retail automotive industry. He also is the author of four industry-related books, “The Secrets of Inspirational Selling,” “The Leadership Factor,” “Understanding Your Customer” and “The Common Mistakes Automotive Salespeople Make.” Visit his website at www.DavidLewis.com.
This week on Straight Talk with David Lewis
David discusses arrogant customers as well as how to pick up traffic during slow business times at your dealership.
Is Your Process Benefitting You In The Long Run
BY DAVID LEWIS
For decades Dealership parts departments have developed strict guidelines for one of the most important processes in that department. The...
Issues with promoting salespeople, getting test drives, BDC’s role, split sales forces BY DAVID LEWIS
This month, we asked leading sales trainer David Lewis for his thoughts on handling several prickly...
Solicitations can overrun a dealership’s management if you don’t funnel them to 1 to 2 days each month. BY DAVID LEWIS
Anyone who operates a business understands the concept of time...
Dropping these five questions and statements from your sales approach is a great start. BY DAVID LEWIS
To some in the retail automotive industry, customers with full access to information once...
Dealerships only undercut themselves with high-pressure, high-fear tactics that are out of touch with informed buyers. BY DAVID LEWIS
Having spent nearly 30 years as a consultant and trainer in the...
Until you start to view obstacles as inevitable and deal with them directly, your business will not go far. BY DAVID LEWIS
“Ninety-nine percent of the failures come from people who...