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Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
social media

6 Video Ideas for Social Media Outreach

Social media is the next frontier for customer outreach and connection. Video content, in particular, is a powerful tool for engaging with your buyers...
holiday party

The Right and Wrong Ways to Host a Holiday Party

With winter around the corner and the holiday season coming along with it, you may already be setting your mind to this year’s company...
domestic vehicle

Why the Industry is Seeing Decline in Domestic Vehicle Sales

Heading into the end of the year, the US domestic vehicle market has declined noticeably, a trend expected by many to continue. For some,...
carvana

5 reasons Why Car Shoppers Prefer Dealerships Over Carvana

Car vending machines sound like the stuff of science fiction specials, however, with the advent of Carvana, that reality is here. On the surface,...
behavior

The Winning and Losing States in Responsible Car Shopping Behavior

Times are changing, and car buyers are changing with them. High prices and high interest rates are taking a toll on consumers. Curious to...
recall

Are OEM Recalls Effecting Overall Dealership Sales?

Last week the Center for Auto Saftey (CAS) published a demand for a recall of faulty KIA and Hyundai vehicles. Their demand is due...
peak

How to Take Advantage of the Peak Season Sales

Like most sectors, the automotive industry has its cycles. Generally, those selling cars can expect slumps in the winter and summer, with things picking...
raises

The Best Practices for Pay Raises and Labor Rate Increases

In a job market where employees have more power than employers, it’s vital for your dealership to have a competitive edge when it comes...
Scott Keogh

Scott Keogh of Audi Tapped to be New VW CEO

Wednesday, Volkswagon announced that Scott Keogh, CEO of Audi, will be taking up the reigns of their American operations on the first of November....
tariffs

Studies Show Tariffs Will Lead to Steep Price Increases

By now, most have heard something about the Trump Administration’s planned auto tariffs. The president campaigned under promises to help a flagging auto industry...
parents

Balancing Safety & Affordability: Tips for Helping Parents Select the Best Car for Their...

According to the AAA Foundation for Traffic Safety, 16-to-17-year-old drivers are nine times more likely to be involved in a car accident and six...
digital marketing

Five Tools That Help Dealerships Level-up Their Digital Marketing Strategy

Today, your customers are highly likely to find you online. According to Google, 95 percent of vehicle buyers use digital as a source of...
Hugh Hathcockvideo

Hugh Hathcock Makes Bold Move in Auto Retail with the Launch of ReconVelocity

 After selling his wildly popular CRM and BDC software solutions company eLead1One to CDK Global for over $500 million dollars last year, automotive retail...
online presence

5 Tips to Effectively Manage Your Dealership’s Online Presence

Love it or hate it, at this point the internet isn’t just part of the everyday business: it’s a key employee. Whether it’s shepherding...
used-car marketvideo

Fast Talk: Brian Finkelmeyer and Patrick Janes Discuss Navigating the Robust Used-Car Market and...

In this segment of Fast Talk, vAuto's Brian Finkelmeyer and Patrick Janes discuss the challenges dealers face as rising pressure of expenses coupled with...

Hydrate Your Mind

Have you ever been dehydrated? It can negatively affect your entire body. The same thing can happen to your mind if you don't feed...

What to do When Customers Want to Buy for Invoice Price

On this week's episode of On the Mark, Mark Tewart talks about what to do when a customer wants to buy for invoice, being...

Data Enrichment When a Lead Comes Into Your CRM

On this week's episode of Kain & Co., David Kain talks about data enrichment and how having access to customer history data can allow...

Creating a Marketing Strategy with Cable TV Advertising

On this week's episode of Auto Marketing Now, Brian Pasch talks about how to create a targeted and efficient marketing strategy by utilizing cable...