Home Authors Posts by Chana Perton

Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
autonomous vehicles

How Dealerships Can Win Against Autonomous Vehicles

Once believed to be the stuff of science fiction, autonomous vehicles are predicted to soon be mainstays of the road. Pilot programs by Uber...
National Renewal Day

How Your Dealership Can Capitalize on National Renewal Day

National event days are a great way to drum up business, especially during the slow times between larger, more prominent holidays. One upcoming event...
newscast

Getting Along with Negative Co-Workers

There’s no way around it: sometimes you will have co-workers who are negative, cynical and sarcastic, the type of people who bring the rest...

Seven Sales Books to Read to Improve Your Game

No matter what field you work in, continued professional development is a must. This rule is especially true in sales, where the landscape is...
sales staff

5 Ways to Motivate Your Sales Staff

If there’s one thing we expect from your sales staff, it’s that they make sales. Being able to motivate your salespeople on an ongoing...
customer experience

Enhancing the Customer Experience at Your Dealership

Though facials and pedicures aren’t what naturally come to mind when people think of car dealerships, that’s what you get when you visit the...
car dealership sale

Making “National Holidays” Work for Your Dealership

There are many calendar holidays that can be utilized as sales opportunities by dealerships. Mega Fourth of July sales, Labor Day weekend sales, and...
women

International Women’s Day is March 8th: How Women are changing the Auto Industry

With International Women’s Day coming up this Thursday, March 8th, it’s a good time to take a step back and to evaluate where the...
car buying experience

Four Ways to Help Consumers Move Past Anxiety During the Car Buying Process

When you hear accounts of those who have purchased cars or articles that touch on the emotional side of the car buying process, many...
luxury brands

The Future of Luxury Brands

Luxury brands are on the rise. According to MarketWatch, an increase in those belonging to the middle class has spawned new growth in the...
sales calls

6 Things You Need to Know to Make Good Sales Calls

The cold call isn’t quite dead yet. In fact, with so many people walking around with their primary phones in their hands all the...
Trump

Commerce Department Set to Release Report Regarding Imported Autos and National Security

After a long wait, the U.S. Department of Commerce is set to release its report regarding the national security status of automotive imports. Throughout...
automotive industry

Top Reasons to Work in Automotive Retail

Automotive dealerships and its dealers are the links to the automotive manufacturers and their consumers. If you have a true appreciation for cars, then...

How Visuals Can Increase Sales in Your Dealership

On this week's episode of F&I Today, Becky Chernek goes over the importance of visuals in your presentation and how you can use video,...

Kerrigan Report: Industry Disruptions and Buyer Community in 2019

On this edition of the Kerrigan Report we are joined by Erin Kerrigan and we learn how car sales came in at a soar of...

Talking Too Much During the Negotiation

 On this week's episode of Straight Talk, David Lewis explains how knowing when to ask questions and when to be quiet during the negotiation...

Do You Have Your “E’s” Turned Up Today?

Do you have your "E's" turned up today? Bring your enthusiasm, excitement, energy and experience into the dealership and watch what happens. Hear how...