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Chana Perton

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Chana is an freelance journalist for Atlanta Small Business Network
video testimonials

Pros and Cons of Video Testimonials

Customer reviews are more important than ever in this age of digital marketing. Most of your clients will have researched your dealership before stepping...
morale

Managers: Best Ways to Jumpstart Group Morale

While we would all like our teams to be on the ball and excited about making sales 24-7, the reality is there are going...
summer

Summer Sales Strategies

Summer is a catch-22 season for car sales. On the one hand, more people buy cars during the summer than any other season. The...
autonomous vehicles

How Dealerships Can Win Against Autonomous Vehicles

Once believed to be the stuff of science fiction, autonomous vehicles are predicted to soon be mainstays of the road. Pilot programs by Uber...
National Renewal Day

How Your Dealership Can Capitalize on National Renewal Day

National event days are a great way to drum up business, especially during the slow times between larger, more prominent holidays. One upcoming event...
newscast

Getting Along with Negative Co-Workers

There’s no way around it: sometimes you will have co-workers who are negative, cynical and sarcastic, the type of people who bring the rest...

Seven Sales Books to Read to Improve Your Game

No matter what field you work in, continued professional development is a must. This rule is especially true in sales, where the landscape is...
sales staff

5 Ways to Motivate Your Sales Staff

If there’s one thing we expect from your sales staff, it’s that they make sales. Being able to motivate your salespeople on an ongoing...
customer experience

Enhancing the Customer Experience at Your Dealership

Though facials and pedicures aren’t what naturally come to mind when people think of car dealerships, that’s what you get when you visit the...
car dealership sale

Making “National Holidays” Work for Your Dealership

There are many calendar holidays that can be utilized as sales opportunities by dealerships. Mega Fourth of July sales, Labor Day weekend sales, and...
chatbots

How This Feature is Changing The Automotive Experience

Just when you got used to social media, things are changing up again. While it’s not time to close out your Facebook account or...
Tim Robertsvideo

Chevy Dealer Tim Roberts, Discusses the Challenges Ahead and Becoming a MotorTrend CPO Dealer

According to numerous projections, the retail auto industry is on track to face some tough challenges this year. Which means it’s more important now,...
partnership

“Partnership” is the New Automotive Industry Buzzword

When it comes to the future of the automotive industry, the word “partnership” is starting to enter the conversation. In the past, automakers...
credit data

Top Tools to Use to Make Sure Your Dealership Has the Necessary Technology

Most consumers today are savvy enough to check their credit scores before they even walk into the dealership. Knowing their score lets them have...
Bruce Tulganvideo

7 Common Leadership Challenges that Managers Face and How to Overcome Them – Bruce...

CBT welcomes back Bruce Tulgan, Founder and CEO of RainmakerThinking, popular author, and management consultant. On today's show, Bruce discusses what he calls 'the...

How to Deal With a Best Price Shopper

Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....

Slowing Down in the Service Process

On this week's episode of the Weekly Tune-Up, Almog Veig of David Lewis & Associates talks about how slowing down in the beginning of the...

Accountability and What It Is Worth to Your Business

Your culture, what’s that worth? Team morale, momentum, your brand, the customer experience, the team member experience, your own credibility as a leader. You...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...