Founder of PCG Companies and BPE Enterprises, Brian Pasch is a thought leader, effective strategy driver, and industry change agent. In tune with the fast pace of the digital marketing environment, he successfully leads OEMs, dealers/dealer groups, and ad agencies by helping them harness data, eliminate waste, and incorporate efficient marketing tactics.
On this week's episode of Auto Marketing Now, Brian speaks with Frank Lopes VP, Forrest & Blake Marketing & Advertising about what full-service advertising agencies can do for auto dealers.
In Today’s Tip of the Day, Brian takes advice from his son on communicating with millennials and how the younger generation prefers to interact. Use this advice in your BDC...
On Today’s Auto Marketing Now, Brian continues his discussion with Alan Krutsch, VP sales and Marketing for Ryan Adams Group. Alan talks about a strategy Enterprise Rental Car is famous...
On this week's episode of Auto Marketing Now with Brian Pasch, Brian speaks with Alan Krutsch about the future of a one-price haggle free strategy in auto dealerships.
VinSolutions and Joe Webb conducted an industry survey on the utilization of a dealership’s CRM. Disappointingly but surprising they found most dealers are not using their CRM to the capacity...
Brian hosts Cassie Broemmer, VP of Business Development with CarWars, to discuss modern issues with many dealers’ phone processes and how you can take your call measurement to the next...