TSLA352.820-7.77%
GM73.4300.89%
F11.6100.01%
RIVN15.290-0.11%
CYD39.7800.37%
HMC23.840-0.31%
TM204.420-2.59%
CVNA316.6402.73%
PAG148.710-0.63%
LAD257.5705.75%
AN196.820-0.86001%
GPI327.000-2.45%
ABG195.4000.64%
SAH63.310-1.56%
TSLA352.820-7.77%
GM73.4300.89%
F11.6100.01%
RIVN15.290-0.11%
CYD39.7800.37%
HMC23.840-0.31%
TM204.420-2.59%
CVNA316.6402.73%
PAG148.710-0.63%
LAD257.5705.75%
AN196.820-0.86001%
GPI327.000-2.45%
ABG195.4000.64%
SAH63.310-1.56%
TSLA352.820-7.77%
GM73.4300.89%
F11.6100.01%
RIVN15.290-0.11%
CYD39.7800.37%
HMC23.840-0.31%
TM204.420-2.59%
CVNA316.6402.73%
PAG148.710-0.63%
LAD257.5705.75%
AN196.820-0.86001%
GPI327.000-2.45%
ABG195.4000.64%
SAH63.310-1.56%


About: Adam Marburger

In today’s fast-paced automotive market, one undeniable truth prevails: retail consumers are seeking protection through F&I products

Unlocking the potential of F&I: enhancing the customer experience in automotive retail

- January 16, 2025
In today’s fast-paced automotive market, one undeniable truth prevails: retail consumers are seeking protection through F&I products, but they are not looking to be sold. This subtle shift in consumer behavior...
dealers/ dealerships

Effectively competing with internet-based dealers

- November 22, 2022
The automotive industry from previous decades is almost unrecognizable from its current state. Fast-forward 50 years from now, and it will be unrecognizable again. In the late 90s, the internet...

Digital retailing inspired by the next generation

- December 10, 2021
Allow me to break down digital retailing in its most simple form. It’s the utilization of a website to allow consumers to purchase products and services. In today's automotive environment,...
F&I

F&I’s three-tier approach: Serve, Connect, Sell

- August 27, 2021
We make things way too difficult in the F&I office. We often forget that people buy from people that they like and trust. We spend an abundance of time drilling...
F&I

An F&I early touch is the most profitable transaction

- October 28, 2020
The F&I department is under constant pressure to increase profitability while enhancing the buying experience for the customer. The dealer wants increases in PVR and F&I product counts to fuel...
F&I

How to Become a Blackbelt in Your F&I Department

- June 18, 2020
It takes the following things to be wildly successful in your F&I department in 2020:  Best-in-class F&I products attached to the appropriate profit participation program.   (Retro-Reinsurance – DOWD)          Defined...
service contracts

Want to Sell More Service Contracts?

- March 17, 2020
Do you want to sell more service contracts? Service contracts give the customer a real exit strategy when trading in their car. On today's Tip of the Day, Adam Marburger...
gratitude

Expressing Your Gratitude in the Dealership

- March 3, 2020
Do you express your gratitude to the other departments at your dealership? On today's Tip of the Day, Adam Marburger talks about getting everybody in the dealership on the same...
culture

Equip Your Team with a Winning Culture

- January 16, 2020
How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of being successful in F&I is the...
service contract

Why Purchase a Service Contract?

- January 7, 2020
We all know that the VSC as Johnny Garlich would call it, “is the engine that pulls the train.” If you learn how to effectively sell the vehicle service contract,...


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