Ashby Lincoln has spent over 7 years at CBT News, where he specializes in marketing and content strategy for the automotive industry. With a sharp eye for digital trends and a deep understanding of dealer communications, he helps shape compelling stories that resonate with retail professionals. Whether crafting headlines or driving long-term brand growth, his work reflects a commitment to clarity, creativity, and performance.
The conversation around AI in automotive retail has shifted quickly from speculation and curiosity to reality. According to CDK’s latest AI at the Dealership study, nearly 40% of dealers are utilizing...
Kerrigan Advisors’ seventh annual Dealer Survey is a unique industry resource designed to assess dealer sentiment on the future value of their businesses, franchise earnings and valuation expectations. The survey...
On the Dash:
Nissan welcomes Chinese competition in Latin America and plans to compete on product and service.
Brazil and Mexico have raised tariffs as Chinese brands expand through aggressive...
On the Dash:
Strong sales conversion and MMR retention signal healthy wholesale demand heading into spring.
Luxury and EV segments are outperforming, offering margin opportunities.
Slightly rising supply levels remain...
On the Dash:
Rescinding the fuel content factor eases compliance burdens and reduces costs for automakers that supply dealers.
Dealer EV inventory strategies may need adjustment as automakers balance gas-powered...
On the Dash:
Ford aims to launch a $30,000 electric pickup in 2027 using a new EV platform.
The company is cutting battery size, parts and assembly time to lower...
On the Dash:
Mercedes-Benz is recalling nearly 12,000 EQB EVs in the U.S. for a third time to replace high-voltage batteries due to fire risk.
Early battery cells from Farasis...
On the Dash:
A JV framework could introduce Chinese-backed vehicles into the U.S. retail network under American-controlled partnerships.
Increased global competition may pressure pricing, margins and inventory strategies at the...
Winning requires discipline, clarity, and the willingness to outwork yesterday’s version of yourself. On today's episode of Training Camp, Coastal Chevrolet Cadillac Nissan General Manager Brooke Guy shares how she...
On the Dash:
Ford’s shift toward affordable EVs under $40,000 could improve showroom traffic and volume opportunities.
Lower-cost battery platforms and extended-range EVs may ease consumer range anxiety and inventory...