Ashby Lincoln has spent over 7 years at CBT News, where he specializes in marketing and content strategy for the automotive industry. With a sharp eye for digital trends and a deep understanding of dealer communications, he helps shape compelling stories that resonate with retail professionals. Whether crafting headlines or driving long-term brand growth, his work reflects a commitment to clarity, creativity, and performance.
On the Dash:
Rivian expects 53% higher deliveries in 2026, driven by the more affordable R2 SUVs.
Production and capital expansion for the R2 will be costly, requiring up to...
On the Dash:
Dealers should stock faster-turning base trims to meet growing affordability-driven demand.
Base trims have lower per-unit gross, but higher turnover can maintain overall profitability.
Understanding price-sensitive buyers...
Stellantis on Wednesday issued a “do not drive” warning for approximately 225,000 Chrysler, Dodge, Jeep, and Ram vehicles in the United States equipped with unrepaired Takata airbags, urging owners to...
On the Dash:
Michigan dealerships relying on cross-border shipments may face slower deliveries and higher costs.
Canadian imports and U.S.-made vehicles transported via the bridge could see delays or additional...
On the Dash:
Dealerships should anticipate increased sensor replacements and plan for parts and labor to meet rising demand.
Proactively informing customers about theft risks, vulnerable models, and prevention strategies...
Long-term dealer performance often reflects discipline in people development as much as market conditions. On today’s episode of Training Camp with Adam Marburger, Fredericktown Chevrolet Dealer Operator Joe Walsh shares...
On the Dash:
Stellantis recorded about $27 billion (€22.2 billion) in charges tied to an EV strategy reset.
The automaker is pivoting toward a broader mix of gas, hybrid, and...
On the Dash:
Stellantis targets 1.15 million U.S. retail sales in 2026, emphasizing dealer collaboration and market share recovery.
New product launches, including the Jeep Cherokee and Dodge Charger Sixpack,...
On the Dash:
Volkswagen and UAW reach a tentative first contract at the Chattanooga plant with 20% wage increases.
Rising labor costs may add long-term pressure to vehicle pricing and...
On the Dash:
Nissan projects 10% retail growth in 2026, aiming for 1 million U.S. sales by 2027.
Dealer confidence rises as management simplifies operations, boosts profitability, and accelerates inventory...