How to Maximize Every Opportunity
By: Cory Mosley
It is a manager’s favorite line: “We need to just get back to basics.” While there is certainly something to be said about...
Online car shoppers used to click a lot, visiting various websites to find the vehicle they wanted.
But that’s changed. Car consumers today go to fewer websites, and instead rely more...
With car shoppers more savvy then ever, the dealer model is being turned on its head.
The traditional car-buying experience of going to three or four dealerships, kicking tires and getting...
How to Maximize Every Opportunity
By: Cory Mosley
It is a manager’s favorite line: “We need to just get back to basics.” While there is certainly something to be said about...
The 10% solution
By: Glenn Pasch
Every month dealers spend anywhere from $10K to over $100K a month on marketing. From traditional ads on TV, radio, newspapers, direct mail to digital services...
Staying Competitive in the Service Drive
By: David Lewis
With the growing number of secondary repair shops competing for dealership customers these days it is hard to understand why so many service...
New JD Power study about vehicle technology training
Dealers play a vital role in whether car buyers use the latest in-vehicle technology, even if the customers know it’s in their new...