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Best of 2019: What the Industry Can Do to Recruit Female Talent in 2019 – Lisa Copeland and Brian Benstock

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Lisa Copeland, founder of Lisa Copeland Global and CEO of Cars Her Way, as well as Brian Benstock, GM and Vice President of Paragon Honda to discuss women in automotive and what the industry can do more of in 2019 to recruit female talent...

The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian Benstock, Paragon Honda

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 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key study at the 2019 Google Think Auto conference, which discussed several industry trends including the importance of marketing attribution. In...

Brian Benstock on Q1 Sales, Recruiting Salespeople, and Staying Positive | Toyota Looking for New Leadership | How Can Mom And Pop Dealerships Survive Big Tech?

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Today on CBTNews.com - Wednesday, April 17th, 2019: Brian Benstock on First Quarter Sales Results, Recruiting Salespeople, and Staying Positive in the Dealership On today’s show, we welcome Brian Benstock Partner GM and VP at Paragon Honda. Brian is here to give us a dealer’s perspective...

Brian Benstock on First Quarter Sales Results, Recruiting Salespeople, and Staying Positive in the Dealership

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On today’s show, we welcome Brian Benstock Partner GM and VP at Paragon Honda. Brian is here to give us a dealer’s perspective on the first quarter sales results and trends in the industry. VIDEO TRANSCRIPT: Jim Fitzpatrick: So here we are in the early part...

Week In Review: Brian Benstock on What it Takes to Drive an Award-Winning Dealership | How Dealerships Can Enhance Work-Life Balance and Attract More Females to the Industry

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CBT News Week In Review for Friday, February 22nd, 2019:  Incorporating Your CRM with Your Phone Process to Capitalize on Leads - Mike Haeg Every dealer knows it costs hundreds of dollars just to make the phone ring, but integrating a CRM to your sales calls...

Brian Benstock on What it Takes to Drive an Award-Winning Dealership | What’s Going on With Trump and Tariffs | When Slow Times Can Actually Help F&I

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Today on CBTNews.com - Wednesday, February 20th, 2019: Brian Benstock on What it Takes to Drive an Award-Winning Dealership Coming off of a record-breaking 2018, Paragon Automotive became the highest volume dealer to take home the Precision Team Award for Acura and the President's Award Elite...

Brian Benstock on What it Takes to Drive an Award-Winning Dealership

Brian Benstockvideo
Coming off of a record-breaking 2018, Paragon Automotive became the highest volume dealer to take home the Precision Team Award for Acura and the President's Award Elite for Honda. We recently spoke with Brian Benstock, partner GM and vice president of Paragon Honda and Paragon...

How to Hold on to Front-End Gross and Improve the Overall Health of your Dealership – Brian Benstock, Paragon Honda

Front-End Grossvideo
Dealers across the country have felt the pressure to hold on to front-end gross as margin compression continues to be a persistent issue. Here to tell us how you can increase profits and improve the overall health of your dealership is Brian Benstock, partner...

Why the SAAR Doesn’t Determine the Success of Your Dealership – Brian Benstock

SAARvideo
Jim Fitzpatrick is joined today by Vice President and General Manager of Paragon Honda, Brian Benstock, to discuss the final quarter of this fiscal year and what to prepare for in 2019. Even though September sales are not quite as robust as August, they are still...

Focusing on the Basics In Your Dealership – Brian Benstock, Paragon Honda

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CBT Automotive Network recently caught up with Brain Benstock, GM and VP of Paragon Honda / Paragon Acura, and discussed why it is important that dealers check in regularly  on their dealership, even on Sundays. Brian addresses how the market is choppy and how we as an...
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Why Your Dealership Should Incorporate These Direct Marketing Strategies

On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
culture

Equip Your Team with a Winning Culture

How can we equip our front-line sales professionals with all of the proper tools necessary to be successful in automotive? A large part of...
feedback


The Power of Feedback

You head to the doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the...
Lisa Copelandvideo

Auto Industry Veteran Lisa Copeland Discusses How to Make Every Dealership Employee a Brand...

Setting the right tone for the new year is crucial for any dealership. Now is the time to throw out bad habits, try new...
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Move Inventory Faster and Add Selling Time by Changing this Process at Your Dealership

To capitalize on a strong used vehicle market, dealers need to explore every avenue they can to increase efficiency and implement a better reconditioning...

How to Deal With a Best Price Shopper

 Most car buyers come into the dealership with the fear that they will be pressured into buying something that's not really what they want....

Being Personable When Handling Internet Leads

On this week's episode of On the Mark, Mark Tewart talks about how the use of certain templates and scripts when handling internet leads...

Recruiting in the Modern Age of Automotive

On this week's episode of Kain & Co., David Kain of Kain Automotive talks about the words you use in your recruiting ads and...

Moving from Email to Text Messaging

On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather...