Damon Lester, Steve Ewing, and Damian Mills Detail Their Journeys as Black Men in Automotive

Today on CBTNews.com – Wednesday, June 24th, 2020:

Damon Lester, Steve Ewing, and Damian Mills Detail Their Journeys as Black Men in Automotive
On today’s show, we’re pleased to welcome NAMAD President Damon Lester, Steve Ewing, President and CEO of Wade Ford in Atlanta, Georgia, and Damian Mills, President and CEO of Mills Automotive Group. In this exclusive interview, Damon, Steve, and Damian speak to CBT’s Jim Fitzpatrick about their experiences as African-American men in the automotive industry

Pre-Pandemic Auto Production to Resume by Month End
Demand for new cars has been stronger than expected after the coronavirus pandemic, according to Wards Intelligence data. The deep V-shaped recovery is trending to nearly resume normal sales figures in the second half of 2020. That surprising trend, combined with automaker shutdowns that lasted for six weeks or more, has led to an inventory shortage on some popular models. Read More

Effortlessly Improve Your Calls-to-Action (CTAs)
Calls-to-Action, or CTAs, are prompts sprinkled throughout service and marketing materials. Typically written in imperative verb form, CTAs lead customers along specific routes by urging them to take desired actions. They create clear paths to purchase, removing barriers that might otherwise dissuade customers from going further. Some CTAs you may be familiar with include “Join Now,” “Free Trial,” and “Let’s Chat.” CTAs are compelling when used correctly. Dealerships can improve both their service and their sales marketing by employing clear, direct, and strategic CTAs. Here are four tactics that can instantly upgrade your CTA performance. Read More

Did you enjoy this interview? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.

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