Today on CBTNews.com – Wednesday, June 13th, 2018:
The Importance of Checking In On Your Successes, Goals, and Training – Cory Mosley
The host of Progressive Retail and frequent CBT Automotive Network contributor, Cory Mosley joins Jim Fitzpatrick to discuss the steps dealers and managers should be taking to ensure they are putting their employees on the right paths to success. Within our interview, we touch on topics like benchmarks, mid-year evaluations, and why training is important. Watch Now
Do Customers See the Value of Vehicle Service Contracts? A Survey Says They Do!
Typically, by the end of the sales experience, when a representative at the dealership asks a customer if they would like to purchase an extended warranty, it is safe to assume the answer will be “no.” They have just committed to a purchase that will impact them for years to come, and the thought of shelling out more money might be too much to consider at that point. However, a survey conducted by Protective Asset Protection, a provider of F&I programs, reveals that customers might be a bit more open to vehicle service contracts than initially thought. Read More
A Dealerships Unique Approach To Celebrating Their Centennial
Celebrations are one easy way to draw customers into your dealership, and between anniversaries, holidays and other special occasions, there is almost always a reason to throw a big bash. However, you may have found that parties and advertising can get pricey, especially if you’re looking to make a mark every time you throw a celebration. It doesn’t have to be, though, as one dealership in Birmingham, Alabama discovered this year. Read More
Edmunds Used Car Report Outlines Rising Prices
Are you considering buying a used car? A March 21, 2018 analysis from Edmunds reported that used vehicle sales hit a record high in 2017, but a June 12, 2018 report detailed that the rising prices of used vehicles as well as unsteady gas prices are creating hesitation for some buyers. The more recent report indicates that the average price of a used car in Q1 of 2018 was $19,657, which is up about 2% since Q1 of 2017 and almost 18% since Q1 of 2013. Cars coming off of leases and the changing demands in car size and features are greatly influencing consumers’ decisions and impacting the automotive industry. Read More
