On today’s CBT Newscast for Wednesday, November 22nd, 2017:
Cox Automotive: Bridging the gap from online experience to showroom buying
Attribution, to some, is connecting online activity to what happens in a dealership. For James Grace, Senior Director of Analytics Products with Cox Automotive Media Solutions Group, and President Brian Geitner, the ultimate goal is to take all the guesswork out of the customer shopping experience to eventually bridge the gap between online and offline car shopping. Watch Now
No Clear Path for Autos in NAFTA, Says Farnsworth
It’s Round 5 of NAFTA talks and according to Eric Farnsworth, Vice President at Council of the Americas, the number one key issue is rules of origin in the auto sector. The Trump Administration has proposed major changes to NAFTA’s auto rules, introducing a requirement that 50 percent of parts for vehicles manufactured in the region be U.S. made. Farnsworth spoke with Bloomberg’s David Westin. Watch Now
Germain Auto Group launches subscription service
The trend is becoming more popular (with automakers, not necessarily with auto groups). But now, Germain Auto Group is changing that and joining the growing subscription industry. Drive Germain is a new app-based car subscription service. For $1,000 a month, customers can choose between 18 different high-end cars, trucks, and SUVs as often as they want. Selections range from the Honda Odyssey minivan, the Mercedes C Class sedan, the Lexus RC200t sports car, and the Ford F-150 pickup truck. The company says it will soon offer a $1,400-a-month elite membership that will include unlimited access to more luxurious cars. Jessica Germain, Director of Customer Experience with Germain Auto Group, spoke to Columbus Business First about their new service. Read More
