Brooke Skinner Ricketts: How the digital age has changed the 4 P’s of marketing

When it comes to marketing, industries have aligned themselves with the “Four P’s”: Product, Price, Promotion, and Place, otherwise referred to as the “marketing mix.” For auto retail, Brooke Skinner Ricketts, Chief Marketing Officer with Cars.com, says a slight change in the Four P’s benefits dealerships and their impact on customers.

Tagsmarketing cars.com Automotive Marketing four p's marketing mix Brooke Skinner Ricketts

AI search is changing how dealers get found. Here’s what that means for your marketing strategy

Dealer.com - October 28, 2026

For years, dealerships have built their digital marketing strategies around one goal: showing up when car shoppers search online. That goal hasn't changed. The way people search has. AI is reshaping how...

Sales & Marketing Publishing Partners

CarEdge CEO: AI shopping tools raise the stakes for dealer pricing transparency

CarEdge CEO on AI shopping tools raising the stakes for dealer pricing transparency

Jason Becknell - October 27, 2026

As more consumers turn to AI to research and compare vehicles, dealerships may need to rethink how they present pricing online. Zach Shefska, President and CEO of CarEdge, joins us...

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David Spisak says dealers must audit for AI, launches new show on CBT News

Jason Becknell - October 26, 2026

Shoppers are using AI tools to research vehicles before they reach a dealership website, and many stores are not set up to be found. Dealers who haven't audited their sites...

Sales & Marketing CBT Live

Car salesperson performance holds steady as buyer satisfaction slips

Jason Becknell - October 26, 2026

On the Dash: Car salesperson performance held steady from Q2 to Q3, CDK found. Ease of Purchase hit its 2026 low in September at 79%. Product expertise and trust scores...

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Brooke Skinner Ricketts: How the digital age has changed the 4 P’s of marketing

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