On today’s CBT Newscast for Tuesday, November 7th, 2017:
Alex Vetter: Tech that helps customers get to know salespeople
Today, customers will research your dealership for hours and hours online, making sure they have the right dealership and vehicle they want. Those same customers might use certain apps on their mobile device to conduct that search, but what about the research available for your salespeople? How can customers really get to know who they’re working with? CBT spoke with Darren Haygood, VP of Commercial Strategy and Alex Vetter, CEO of cars.com, about how it makes sense to have that personal connection with salespeople to know who you’re buying from. Watch Now
AutoNation to service Waymo self-driving vehicles
AutoNation CEO Mike Jackson recently told CNBC of the company’s plans to service autonomous vehicles. By signing a multiyear contract with Waymo, a leader in the self-driving industry, AutoNation will now service Chrysler’s self-driving, hybrid minivan, the Pacifico. Waymo also has partnerships with Google, Lyft, Avid, and Fiat-Chrysler. Read More
WardsAuto: Five CRM Mistakes Dealerships Should Avoid
Recently, an industry survey was taken regarding the opportunities and struggles of dealerships using their CRM. The results showed that dealerships were not using their CRMs to the best of their ability. “When employees use it right, it’s a powerful tool,” says Mark Vickery, Senior Director of Performance Management and VinSolutions. In a WardsAuto article, Vickery addressed the five most common CRM mistakes dealers make, starting with number one: not following an established process that’s been proven to fire up customers. Read More
