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Featured Interviews
How one dealer uses social media to generate 1,000 leads a month
While many automotive leaders still view social media as little more than a digital billboard to post inventory, Matt Hogan sees it as the modern engine of dealership operations. As the Vice President of Infiniti North Miami and Palm Beach Mitsubishi, Hogan has leveraged personal, authentic content to transform his stores into powerhouse locations. His Infiniti store recently celebrated its best month in history, finishing No. 1 in the Southern Region and No. 3 nationwide after moving 120 new Infiniti vehicles and 125 pre-owned units in a single month. Watch the full segment here.
