On the Dash:
- Luxury vehicles dominate the top 10 most resold new cars, with rates eight times higher than the overall average.
- Porsche is the most resold brand in the first year, followed by Jaguar and Mercedes-Benz.
- Rapid resale offers used-car buyers near-new vehicles at discounts while preserving remaining warranty coverage.
A recent iSeeCars analysis reveals that luxury vehicles dominate the top 10 new cars most likely to be resold within the first year of ownership. The Land Rover Discovery Sport leads the list, with 28.3% of owners selling it within 12 months—nearly eight times the overall average first-year resale rate of 3.6%.
Other models in the top 10 include the Porsche Macan, Mercedes-Benz GLB, CLA, and GLA, as well as the Land Rover Range Rover Evoque and Discovery. The BMW 5 Series and Jaguar F-PACE round out the list. Porsche emerges as the brand with the highest resale rate in the first year, with 16% of its vehicles returning to the market, followed by Jaguar at 10.7% and Mercedes-Benz at 9.1%.
The findings reveal a notable trend among luxury buyers, suggesting that they may either stretch their finances too thin or frequently change their preferences. Other factors may include dissatisfaction among owners, financial considerations, and, in some instances, dealer accounting practices. Vehicles returned so quickly often give used-car buyers the chance to acquire low-mileage models at a significant discount while still benefiting from the remainder of the new-car warranty.
iSeeCars analyzed more than 18.5 million new-car sales from model years 2022 through 2025, tracking vehicle identification numbers to identify cars resold between four months and one year after purchase. The study excluded heavy-duty, ultra-premium, low-volume models, and cars no longer in production.
