Group 1 Automotive acquires Mercedes-Benz of Buckhead from Baranco Family

Group 1 Automotive purchased the Mercedes-Benz of Buckhead dealership in Atlanta from Gregory and Juanita Baranco, with all real estate included. The Baranco family will continue to operate Mercedes-Benz of Covington, LA, and is launching a new Audi dealership in Cumming, GA. The Presidio Group exclusively advised Group 1 on the transaction.

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Deal Details:

Seller: Gregory and Juanita Baranco
Buyer: Group 1 Automotive, Inc.
Transaction Date: August 4, 2025
Rebranded Dealerships:

• Mercedes-Benz of Buckhead → Retained as Mercedes-Benz of Buckhead

Advisor/Facilitator: The Presidio Group LLC (exclusive M&A advisor)

Legal Counsel:

• Group 1 Automotive: Gillian A. Hobson (Chief Legal Officer), Scott A. Wasserman & Hunter Carpenter (Akerman LLP)
• Baranco Family: Stephen Dietrich & Sarah Seedig (Holland & Knight LLP)